COMMUNICATION STRATEGY & CREATIVE

I makebrand communicationclear.

01 /

About me

I research audiences, uncover insights and turn them into communication messages for brands.

I develop advertising campaigns, activations and special projects, which reveal a brand’s character rather than hide it behind a beautiful idea, help it be heard and can evolve across communication channels.

Alina KelasevaCommunication strategy
& creative for brands

Good to know

I live between Russia and Italy. It broadens my perspective, brings an international outlook, new connections and experience of different cultures.

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Projects(08)

EASTRAGENE

Yoga on the grass in the shade of palm trees

Build awareness of a new service, communicate its value and encourage a first trial purchase.

#strategy
#nativeplacements
#collaborations
#specialprojects

NAHALATE

A La Russe collection details: red kokoshnik headdress and jewellery

Develop a creative launch concept for the A La Russe collection and bring it to life through a brand event, PR and influencer communication, raising awareness of both the brand and the collection.

#conceptdevelopment
#events
#influencermarketing
#PR
#guestmanagement

EAT ARENA

Build awareness of a new food destination among local residents, develop communication ideas for key audience segments and increase lifetime value through repeat visits and a loyalty programme.

#strategy
#nativeplacements
#collaborations
#specialprojects
#eventmarketing
#influencermarketing

NDA / MOTOR OIL

Develop an online video concept promoting a motor oil that adapts to different engine loads and operating conditions.

#concept
#creative
#OLV
#synopsis

NDA / Financial Services

Passengers in an airport terminal, with aircraft and the evening sky behind them

Develop a brand-building out-of-home concept for airport boarding bridges: instantly readable at close range, with strong potential for organic sharing.

#concept
#outofhome
#concept
#specialproject

SOKOLOV

A hand wearing jewellery holds a red telephone receiver

Raise SOKOLOV’s awareness and make it top of mind among young men choosing jewellery as a gift.

#concept
#specialprojects
#creative

POBEDA

A traveller with an orange suitcase beside an aircraft under a blue sky

Strengthen Gen Z loyalty to the brand and increase the share of customers aged 18–25.

#concept
#specialprojects
#content
#creative

L’ÉTOILE

A young woman looks into a red basket of cosmetics and perfume

Restore emotional closeness and strengthen loyalty among women aged 45–56, while raising awareness among younger women.

#concept
#specialprojects
#collaborations
#content

What else I bring to the table

I produced television programmes and documentaries. I developed formats and pilots, shaped stories, organised shoots in Russia and abroad, oversaw episodes through to broadcast, and managed crews and budgets.

This experience helps me find compelling stories and take ideas through to production.

Television · 2016–2024
Shoots in 20+ countries
Documentaries · since 2024

03 /Contact

Let’s
connect.

Message on Telegram Message on WhatsApp

kelaseva.alia@gmail.com +7 915 409-23-54 +39 388 144-50-18